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JOE CAPPO--Biography
Joe Cappo has had a long and illustrious career as a journalist, author, publishing executive and public speaker. He has added a new role in recent months as an adjunct professor at DePaul University, Chicago, where he teaches a graduate course in advertising.
He recently retired from Crain Communication Inc., where he served in several capacities during his 25-year tenure with the publishing company.
Among his positions at Crain were: Publisher of Advertising Age and Crain's Chicago Business, group publisher over seven publications, senior vice president-international and licensing and president of Crain Communications of Mexico. Throughout his tenure at the company, he also wrote an award-winning weekly column in Crain's Chicago Business.
In his corporate position, he established licensing agreements that expanded Crain publications to more than 20 countries around the world. He also managed Crain's licensing of its editorial products to electronic databases and archives, news services and other data intermediaries.
He joined Crain Communications in 1978 after 15 years in the daily newspaper business. He worked at the old Chicago Daily News, covering crime, politics and general assignments for six years before writing a daily advertising and marketing column for nine years. When the Daily News folded in 1978, he moved his column to the Chicago Sun-Times for a brief time before joining Crain.
A native of Chicago, he attended DePaul University where he majored in philosophy and economics before a two-year term in the U.S. Army. For ten years, Mr. Cappo hosted "Crain's American Business," the inflight audio channel on American Airlines. He formerly broadcast twice-daily business commentaries on Chicago’s FM 100 for 18 years and is the author of "FutureScope: Success Strategies for the 1990s and Beyond," a best-selling book about the 21st Century consumer.
His most recent book, “The Future of Advertising: New Media, New Clients and New Consumers in the Post-Television Age,” was published by McGraw-Hill in the U.S. and is being published in Spanish, Chinese, Portuguese, Turkish, and Bosnian. It also is being used as a textbook in several universities.
From 1988 to 2000, Mr. Cappo was world president of the International Advertising Association and still serves as world treasurer on that global advertising organization’s executive committee. Mr. Cappo is a member of the editorial and international committees of the American Business Media, and the international committee of the Magazine Publishers of America. In past years, he served as president of the Association of Area Business Publications and board member of the Chicago Advertising Federation. For more than 20 years, he has been a vice president of the Off The Street Club, a 104-year-old organization that serves disadvantaged children on Chicago’s West Side.
As a writer, commentator and media executive, he has lectured extensively across the United States and in more than 30 countries in Latin America, Asia, Africa and Europe. He has won numerous awards for his work over the years including:
--Member, Chicago Journalism Hall of Fame
--Peter Lisagor Award from the Society of Professional Journalists
--Distinguished Alumni Award from DePaul University
--Page One Award from the Chicago Newspaper Guild
--Champion Award from the YWCA of Metropolitan Chicago
--Outstanding Achievement Award from the Justinian Society of Lawyers.
--Best Original Column, Association of Area Business Publications
--Lewis M. Conn Award for outstanding contributions to the Association of Area Business Publications
--Best Feature Story, Illinois Press Association
--Dante Award from the Joint Civic Committee of Italian-Americans
Mr. Cappo and his wife, Mary Anne, live in Wilmette and have two grown children, Elizabeth and John.
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